Pay Per Click (PPC)Posted by Siren Search Wed, March 31, 2010 21:58
With increasing availability of the "mobile web"
and location based services, user demand for highly relevant search
results has increased. The fact that more users are able to access the
web wirelessly means that it is even more important to ensure you have
a presence on the first page of Google through PPC.
In recent months Google has recognized this need and has stepped up in
providing more location based settings to further target your AdWords
ads to you local customers. At the same time more emphasis has been put
on Google Maps in ensuring businesses are represented in organic
listings whenever a search query contains a location factor.
PPC campaigns can now use location targeted segmentation where specific
campaigns target specific areas and are able to show related Local Business Center synchronized addresses.
Alternatively a manually entered address can be combined to show with
your PPC ads, further targeting your potential customers.
Here at Siren Search we believe in low level detailed targeting to get
the best possible results. Get in touch today and see how we can ensure
you appear for all local related search queries, call 0800 612 8077.
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