Outsourcing your PPC (Pay Per Click) can be on of the best investments you make. It may start off as one of those search marketing activities that you think you should do as a company, but you’ll no doubt find that over time it may become something that requires specialist attention.
We found this to be the case with one of our now key clients – i4c Publicity. Although they were getting a significant amount of customers through their own PPC campaign, their campaign spend was spiralling out of control and they were finding it hard to determine exactly where to make the necessary cuts. They were in fear of losing potential customers and new business if they reduced their budget and keyword CPC (Cost Per Click).
Siren Search began with a full PPC campaign audit which quickly identified where the unnecessary budget was being spent. In addition to this we were able to apply our expertise and introduce advanced bidding and match type options that they had not been aware of.
The most important factor was the addition of 'Negative Match' keywords which quickly stopped ads showing for irrelevant results. The result was an increased CTR (Click Through Rate) and a 52% reduction in campaign spend. These results are a testament to outsourcing your campaign to a PPC specialist such as Siren Search.
Below are 5 reasons to outsource your PPC:
1. Experience in PPC
A PPC Company has years of experience and expertise is the field of PPC. What is more they will have kept up-to-date with constant changes being made by Google AdWords and other PPC providers, to keep you appearing on the first page of Google.
2. Cost Effectiveness
PPC management doesn’t cost as much as you would think! Siren Search PPC Management starts from only £75 per month. Time is money and you will already be engaged in numerous tasks to ensure that your business continues to operate profitably. Outsourcing your PPC campaign means that a PPC company can dedicate time to what it does best – PPC Management – leaving you with extra time to focus on other parts of your business.
3. Application of Extensive PPC Knowledge
Having experience in PPC is one thing, but knowing every aspect of it and being able to apply that knowledge is another. A PPC company such as Siren Search can achieve dramatic results whether you’re a looking to get a higher position in the results page, increase your CTR, or lower you campaign spend. They will have the expertise to implement these changes for you.
4. Keyword & Business Sector Research
You will have seen your competitors appearing on the 1st page of Google and wondered “how they can afford to be in those top positions?” – We have the answers and knowledge to do this. Getting to the top isn’t just about how much you pay and the keywords you use. Bidding on the same keyword is like having an identical poster advert as your competitor. Your adverts have to be compelling as well as having keywords with different match types.
5. Peace of Mind
It’s a simple fact that outsourcing your PPC will give you peace of mind. You can check your ad performance at anytime by searching for your product yourself in Google. Seeing your ad on the first page of Google will reassure you that you are getting new customers. You will also know that your PPC company is only a call away should you need any further ads setting up or require a further work.