PPC Blog

PPC Blog

Siren Search PPC Management Service

Birmingham PPC CompanyPosted by Siren Search Sun, January 31, 2010 22:49
Siren Search Birmingham PPC Management Agency is dedicated to getting you new customers through PPC. So why does being local count in offering you the best possible PPC Management? In truth, it doesn’t matter much at all…

The only real advantage of being a local Birmingham PPC Management Company is the fact that we may be in a better position to target your customers geographically and locally to you with a better understanding of the Birmingham area.

Apart from this, we believe that a PPC Management Company should be able to deliver results no matter what your geographic location whether in Birmingham, Glasgow, London or Manchester. We certainly deliver for our national clients.

Siren Search is an expert in bringing you more customers to your site to generate more income for your business. We can do this because unlike some other agencies, we target on a very high level ensuring that we are reaching your target customer every time they search for a product or service that you sell or provide – that’s the single best unique selling point about Siren Search PPC, the fact that we target your customers at the crucial time when they are actually searching for the exact products or services that your business offers.

Our experience as Birmingham PPC Management company means that irrelevant of our or your location, we can get you more leads, more customers and more business though PPC.

PPC isn't as expensive as you might think - Our PPC Management starts from just £75.00 per month.

>> Call us today, free phone 0800 612 8077 to see how we can help you get more customers.

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What is PPC (Pay Per Click)?

Pay Per Click (PPC)Posted by Siren Search Thu, December 24, 2009 13:32

So, what is PPC? ...Pay Per Click, commonly known as PPC, is a way of advertising your website on the first page of Google (using Google Adwords) and other search engines to find new customers. PPC ads only show when a potential customer shows an interest in your service by searching for keywords related to your business. What's more you don’t pay when the adverts are shown, only when they are clicked.

Your customers are out there looking for services that your business offers - can they find you? Siren Search was founded with the motto "let them find you" in reference to your customers and we believe your business should have every chance to become visible in Google trhough PPC.

Siren Search is a PPC Company based in Birmingham providing PPC services to local and national businesses since 2004. We have a range of clients offering products and services who are acquiring new clients everyday through our PPC Management Service.

Our Pay Per Click Management service starts from as little as £75.00 so businesses of all sizes can benefit from our excellent Pay Per Click advertising.

Contact Siren Search today, free phone 0800 612 8077 to see how we can help you get more customers.

See our range of services on our website:

- PPC Management
- PPC Training
- Website Design
- SEO Audit Report

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5 Reasons to Outsource Your PPC Campaign

PPC ManagementPosted by Siren Search Tue, November 24, 2009 15:55

Outsourcing your PPC (Pay Per Click) can be on of the best investments you make. It may start off as one of those search marketing activities that you think you should do as a company, but you’ll no doubt find that over time it may become something that requires specialist attention.

We found this to be the case with one of our now key clients – i4c Publicity. Although they were getting a significant amount of customers through their own PPC campaign, their campaign spend was spiralling out of control and they were finding it hard to determine exactly where to make the necessary cuts. They were in fear of losing potential customers and new business if they reduced their budget and keyword CPC (Cost Per Click).

Siren Search began with a full PPC campaign audit which quickly identified where the unnecessary budget was being spent. In addition to this we were able to apply our expertise and introduce advanced bidding and match type options that they had not been aware of.

The most important factor was the addition of 'Negative Match' keywords which quickly stopped ads showing for irrelevant results. The result was an increased CTR (Click Through Rate) and a 52% reduction in campaign spend. These results are a testament to outsourcing your campaign to a PPC specialist such as Siren Search.

Below are 5 reasons to outsource your PPC:

1. Experience in PPC
A PPC Company has years of experience and expertise is the field of PPC. What is more they will have kept up-to-date with constant changes being made by Google AdWords and other PPC providers, to keep you appearing on the first page of Google.

2. Cost Effectiveness
PPC management doesn’t cost as much as you would think! Siren Search PPC Management starts from only £75 per month. Time is money and you will already be engaged in numerous tasks to ensure that your business continues to operate profitably. Outsourcing your PPC campaign means that a PPC company can dedicate time to what it does best – PPC Management – leaving you with extra time to focus on other parts of your business.

3. Application of Extensive PPC Knowledge
Having experience in PPC is one thing, but knowing every aspect of it and being able to apply that knowledge is another. A PPC company such as Siren Search can achieve dramatic results whether you’re a looking to get a higher position in the results page, increase your CTR, or lower you campaign spend. They will have the expertise to implement these changes for you.

4. Keyword & Business Sector Research
You will have seen your competitors appearing on the 1st page of Google and wondered “how they can afford to be in those top positions?” – We have the answers and knowledge to do this. Getting to the top isn’t just about how much you pay and the keywords you use. Bidding on the same keyword is like having an identical poster advert as your competitor. Your adverts have to be compelling as well as having keywords with different match types.

5. Peace of Mind
It’s a simple fact that outsourcing your PPC will give you peace of mind. You can check your ad performance at anytime by searching for your product yourself in Google. Seeing your ad on the first page of Google will reassure you that you are getting new customers. You will also know that your PPC company is only a call away should you need any further ads setting up or require a further work.

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