Google AdWordsPosted by Siren Search Mon, July 17, 2017 15:08
You can’t just put up a Google ad and expect clicks. Your ads need to be appealing and responsive for the Google Display Network.
Here are five top tips to create engaging responsive ads each time.
1. Create a Compelling Message
Any type of marketing has to speak to the target audience. You need to draw in your viewers and make them want to know more. Focus on a compelling message and encourages people to respond. That message needs to be relevant to the end result and to your target audience.
2. Make It Easy for People to Choose You
Include your prices or unique selling points. Make it easy to see how you stand out from your competitors. People don’t want to click through pages and pages of information. People will engage when ads make choices easier for them.
3. Make Use of the Headlines
Don’t be afraid to use all the characters in the headline. There are 90 characters for a reason! You can create a compelling and eye-catching title. Watch out for click-bait, and just make the title intriguing. Don’t forget to make your title different to the rest of the text to avoid duplication and boredom.
4. Use Relevant Images
Image ads are among the most powerful responsive ads. Images grab attention and make people stop. You can also add in your logo to help with branding your ads. Make sure all images are crisp and clear.
5. Consider Animated Responsive Ads
Finally, think about animating your images. These are even more eye-catching than logo or still photo ads. People are more likely to engage, because they’re entertained. Just don’t forget to use the interactive element as a call-to-action.
Make use of your responsive ads. Help them stand out to draw the attention and encourage engagement.
Google AdWordsPosted by Siren Search Thu, June 15, 2017 13:29
The Google AdWords interface has changed, but that doesn’t mean lots of time to work out the new way of things. Here are our top tips to get the most out of the interface and use it efficiently every time.
1. Use Predefined Reports for Common Insights
Need to look at the most useful insights for your campaign? Make use of the predefined reports. These were once found in the Dimensions tab, but are now in the top right side of every page.
You AdWords campaigns are managed and run the exact same way they used to be! If you want to avoid any changes at all, look at the Editor and API options to view campaigns. Only the AdWords web experience has been affected by the recent redesign.
2. Utilise the Right Features for Creating Campaigns
You’ll no longer have to create an ad campaign and hope it looks right. You can now see the ad text and extensions while creating the ads, so you can make changes right away if something is off.
Worried about losing your audience between them searching for products and making the physical purchase? Use Showcase Shopping ads to your advantage.
With better campaign creation setups and better insights, you’ll learn more about your audiences and what they need from you to buy. You’ll create campaigns that actually convert to purchases.
3. Customise Data So It Works for You
While there is an Overview of your ad performance, your needs aren’t the same as everyone else’s. It’s now easy to customise and tailor your insights so they work exactly for your needs. Put them on the Dashboard, so you can see who well (or poorly) your ad units are performing and converting.
By having this information at a glance, you can look into the reasons for the results. This helps you create better performing ads in the future without taking up too much time.
Don’t forget to look into the Opportunities, which is a look at potential improvements to make your ads work better. Also compare performance data between two ads or two time periods to fix issues quickly.
Here at Siren Search we've been given exclusive access to the new interface and so far we love what we see! If you have any further questions or need help with the new AdWords interface, reach out to us at any time for a chat :)
Google AdWordsPosted by Siren Search Fri, June 09, 2017 17:56
Your ads need to target the right audience and convert the right amount of people into buyers/customers. That means you need to create good quality ads with good quality keywords. Google AdWords will help you determine the relevance of keywords and landing pages through the use of the Quality Score reporting. There have recently been a few changes and here’s all you need to know.
Comprehensive Snapshot of Keywords in Use
While the old Quality Score information was good, it wasn’t perfect. People found it tricky to get a quick view of their keyword quality. Now it’s possible to compare the expected click-through rate, landing page experience, and ad relevance with just a click of the button. You can add three new columns to all your keyword searches. These columns are optional and you can remove them at any time.
Looking at the History of the Quality Score
Before now, you’ve only had a look at the current standing of the keywords. Unless you kept old data, you wouldn’t have been able to see how a keyword has improved or fallen from grace. Now you get that with the historical Quality Score. There are new columns for each of the three components that make up the Quality Score to check historical data. You may find a keyword you’ve always rejected is moving up in relevance.
While this is good, the historical data is only available from January 22, 2016 onward. Going forward all the information will be stored. By using the Day segment, you can break down the score history by day for a selected period with null scores when there isn’t enough information to determine the score.
You can use the new Quality Score information right now. Try it out before your next ad campaign to make sure you use the best keywords possible.