PPC Blog

PPC Blog

The importance of location in search and PPC

Pay Per Click (PPC)Posted by Siren Search Wed, March 31, 2010 21:58
With increasing availability of the "mobile web" and location based services, user demand for highly relevant search results has increased. The fact that more users are able to access the web wirelessly means that it is even more important to ensure you have a presence on the first page of Google through PPC.

In recent months Google has recognized this need and has stepped up in providing more location based settings to further target your AdWords ads to you local customers. At the same time more emphasis has been put on Google Maps in ensuring businesses are represented in organic listings whenever a search query contains a location factor.

PPC campaigns can now use location targeted segmentation where specific campaigns target specific areas and are able to show related Local Business Center synchronized addresses. Alternatively a manually entered address can be combined to show with your PPC ads, further targeting your potential customers.

Here at Siren Search we believe in low level detailed targeting to get the best possible results. Get in touch today and see how we can ensure you appear for all local related search queries, call 0800 612 8077.

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Will the iPad revolutionize the way people find businesses through PPC?

Pay Per Click (PPC)Posted by Siren Search Sun, February 28, 2010 22:48
With the release of the Apple iPad earlier this month, a whole new platform for search has been established that allows users to browse the internet and much more on a new device which appears as a cross between a laptop computer and a smart phone. The iPad is making the internet even more accessible to users so it is even more essential that businesses can be found in search.

The device offers full browsing capabilities and so offers new opportunity for PPC ads in search. Users of the iPad will undoubtedly be using search as the primary method of finding websites offering products or services. PPC platforms such as Google AdWords will most probably offer the iPad as a targeted device as they did with the iPhone.

If the success of the Apple iPhone is anything to go by the demand for the iPad is likely to be very high thus providing even more potential customers with the capability of finding your website.

On this basis, the iPad may not revolutionize the way people find businesses but instead it will offer your potential customers even more opportunity to find you online. With emphasis on ease of use, customers demand on finding the information they require will also increase therefore it is necessary to be found on the first page of search. PPC offers this opportunity for your business and can even target specific devices, such as, the iPad.

>> See how Siren Search PPC Management can help you appear on the first page of search
>> Call us today, free phone 0800 612 8077 to see how we can help you with PPC.

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What is PPC (Pay Per Click)?

Pay Per Click (PPC)Posted by Siren Search Thu, December 24, 2009 13:32

So, what is PPC? ...Pay Per Click, commonly known as PPC, is a way of advertising your website on the first page of Google (using Google Adwords) and other search engines to find new customers. PPC ads only show when a potential customer shows an interest in your service by searching for keywords related to your business. What's more you don’t pay when the adverts are shown, only when they are clicked.

Your customers are out there looking for services that your business offers - can they find you? Siren Search was founded with the motto "let them find you" in reference to your customers and we believe your business should have every chance to become visible in Google trhough PPC.

Siren Search is a PPC Company based in Birmingham providing PPC services to local and national businesses since 2004. We have a range of clients offering products and services who are acquiring new clients everyday through our PPC Management Service.

Our Pay Per Click Management service starts from as little as £75.00 so businesses of all sizes can benefit from our excellent Pay Per Click advertising.

Contact Siren Search today, free phone 0800 612 8077 to see how we can help you get more customers.

See our range of services on our website:

- PPC Management
- PPC Training
- Website Design
- SEO Audit Report

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